Philistine Kharbouch has steadily carved out a reputation as one of the most dynamic leaders in the UAE hospitality industry. Currently serving as General Manager of Jannah Burj Al Sarab and the newly opened Jannah Executive Hotel Apartments in Abu Dhabi, he is more than a manager of two thriving properties—he is an architect of the Jannah brand experience in the capital. Under his guidance, Jannah Hotels & Resorts is not only strengthening its presence in Abu Dhabi but also setting new benchmarks for service excellence, innovation, and sustainability.
Operating within the vibrant hospitality hub of the Middle East, Philistine’s work underscores a clear truth: leadership in today’s hotel industry requires more than operational skill—it demands vision, adaptability, and a deep commitment to people.
Early Career Foundations
Philistine’s journey into the world of hospitality was shaped by a natural affinity for service and an eagerness to engage with people from all walks of life. Early in his career, he gained hands-on experience across multiple departments, from front office operations to food and beverage management. This multi-disciplinary foundation allowed him to understand not just the mechanics of hotel operations, but the intricate role each team plays in shaping guest experiences.
These early experiences built the leadership style he is known for today—collaborative, empathetic, and deeply people-focused. His approach has always been to empower his team to take ownership of their roles, creating a culture of accountability that translates into consistent guest satisfaction.
Leadership in Abu Dhabi: Two Flagship Properties
As the General Manager of Jannah Burj Al Sarab and Jannah Executive Hotel Apartments, Philistine plays a pivotal role in strengthening Jannah Hotels & Resorts’ presence in Abu Dhabi.
- Jannah Burj Al Sarab has established itself as a well-regarded upscale destination for both business and leisure travelers. With its prime location and luxury-driven amenities, the hotel is a showcase of Arabian-inspired hospitality fused with modern comforts. Under Philistine’s leadership, the property has consistently maintained high guest satisfaction scores, built loyalty among repeat travelers, and adapted quickly to the evolving demands of the market.
- The Jannah Executive Hotel Apartments, newly opened under his management, demonstrates Philistine’s vision for the future of hospitality in Abu Dhabi. The property is tailored to long-stay business executives, families, and digital nomads who seek flexibility, comfort, and a sense of home within the city. From operational readiness to brand positioning, he has been at the forefront of ensuring that the property’s launch aligns with Jannah’s high standards while also responding to the changing needs of travelers.
Together, these properties form the heart of Jannah’s Abu Dhabi portfolio—a portfolio that Philistine leads with purpose, innovation, and passion.
Innovation as a Leadership Driver
In today’s competitive hospitality market, innovation is no longer optional; it is essential. Philistine has embedded this principle into the DNA of his leadership. Whether it’s integrating smart technologies to enhance the guest journey, reimagining service delivery to align with modern traveler expectations, or streamlining back-end operations to improve efficiency, he consistently challenges his teams to think ahead.
One of his most impactful innovations has been the adoption of guest-centric digital solutions, such as mobile check-in systems and data-driven personalization initiatives. These tools allow the properties to anticipate guest needs, create tailored experiences, and strengthen loyalty. Importantly, Philistine ensures that innovation never overshadows the human touch that defines Jannah’s hospitality; instead, technology is used to enhance—not replace—the warmth of personal service.
Commitment to Guest Experience
For Philistine, guest experience is not a department—it is a philosophy that permeates every aspect of operations. His leadership is anchored in the belief that every interaction, no matter how small, is an opportunity to build trust, loyalty, and delight.
At Jannah Burj Al Sarab, his strategies have focused on elevating both leisure and corporate travel experiences. Business travelers benefit from seamless services that minimize friction, while leisure guests enjoy curated packages that highlight Abu Dhabi’s cultural and lifestyle offerings. Meanwhile, at the Jannah Executive Hotel Apartments, his team has developed long-stay programs emphasizing comfort, personalized service, and flexibility—ensuring guests feel truly at home during extended visits.
This approach has translated into consistently strong reviews, high repeat visitation, and recognition in the form of hospitality awards and accolades.
Navigating Challenges and Building Resilience
The hospitality sector in the Middle East, like the rest of the world, has faced unprecedented challenges in recent years. From pandemic-driven disruptions to shifting traveler behaviors, resilience has become the defining trait of successful leaders.
Philistine’s leadership in Abu Dhabi exemplifies this resilience. During the recovery period following COVID-19, he guided his teams through difficult transitions—balancing operational efficiency with staff well-being, maintaining rigorous health and safety standards, and keeping guest trust intact. His ability to adapt quickly to external challenges while keeping his teams motivated and focused has been central to his success.
This resilience has not only sustained the Abu Dhabi properties but has positioned them for long-term growth as international travel rebounds and diversifies.
Sustainability and Social Responsibility
As a forward-thinking leader, Philistine understands that sustainability is not a trend, but a responsibility. He has actively championed initiatives at both Jannah Burj Al Sarab and Jannah Executive Hotel Apartments aimed at reducing environmental impact while enriching the community.
From energy-efficient systems and waste reduction programs to partnerships with local suppliers and cultural initiatives, his leadership ensures that the Abu Dhabi properties operate in harmony with their environment and contribute meaningfully to society.
This holistic approach strengthens Jannah’s reputation as a hospitality group that not only serves guests but also acts as a steward of resources and a partner in Abu Dhabi’s sustainable development.
The Human Factor: Leading Through People
At the core of Philistine’s leadership philosophy is an unwavering belief in people—his guests, his colleagues, and his wider community. He leads by example, fostering a culture of respect, inclusion, and professional growth within his teams. His management style is participatory; he invests time in mentoring young talent, encouraging initiative, and recognizing achievement.
This people-first mindset has created an engaged workforce across both properties—teams that are motivated not only to meet expectations but to exceed them. For Philistine, leadership is not about command and control, but about inspiring a shared vision and empowering individuals to deliver excellence.
Looking Ahead: Abu Dhabi and Beyond
As Jannah Hotels & Resorts continues to evolve, the Abu Dhabi portfolio remains at the center of its growth story. With Philistine at the helm, Jannah Burj Al Sarab and Jannah Executive Hotel Apartments are positioned to play a defining role in shaping how the brand is perceived in the capital.
Looking to the future, Philistine is focused on strengthening Abu Dhabi’s standing as a world-class hospitality hub. His plans include expanding service offerings for long-stay travelers, further integrating technology to personalize guest journeys, and deepening the properties’ ties to local culture. His vision ensures that Abu Dhabi remains not just a destination, but an experience—one that reflects both Arabian tradition and modern sophistication.
Philistine Kharbouch is not just managing two hotels—he is redefining what hospitality means in Abu Dhabi. As General Manager of Jannah Burj Al Sarab and Jannah Executive Hotel Apartments, he is shaping the guest experience, strengthening the Jannah brand in the capital, and inspiring his teams to deliver excellence every day.
As the region looks toward the future of travel and tourism, one thing is certain—Philistine Kharbouch is a name to watch, and his leadership legacy in Abu Dhabi is only just beginning.
