With over 40 years of international hospitality experience, Hussein Hachem has become a respected leader known for blending authentic Arabian hospitality with cutting-edge innovation. From leading iconic properties across the Middle East to launching high-profile hotel openings, Hussein’s career reflects resilience, vision, and a relentless drive for excellence. Now serving as the General Manager of Al Manakha Rotana in the spiritual heart of Madinah, he is redefining what it means to deliver world-class service in a sacred setting.
A Career Forged Through Global Experience
Hussein’s journey in hospitality began with global brands like Sheraton, where he developed a strong foundation in hotel operations and leadership. Over the years, he has held senior positions across the region, including roles as Cluster General Manager for Al Murooj and Al Bustan Rotana Hotels. His experience in pre-openings and hotel launches has made him a go-to leader for setting up properties for long-term success.
“At Al Manakha Rotana, I had the opportunity to lead the pre-opening team,” Hussein explains. “From designing the guest experience to establishing market positioning, every decision was rooted in delivering meaningful, memorable service.”
A Deep Connection to Rotana’s Mission
Joining Rotana Hotel Management Corporation PJSC wasn’t just a career move for Hussein—it was a values-driven decision. “Rotana’s commitment to Arabian hospitality felt personal and authentic,” he says. “The culture here empowers individuals and aligns closely with my beliefs in respect, integrity, teamwork, and passion.”
Hussein found in Rotana not only an employer but a platform where he could lead with purpose and grow alongside a dynamic brand that shares his dedication to excellence.
Service Excellence Meets Strategic Performance
In Hussein’s leadership philosophy, customer satisfaction and financial performance go hand in hand. “When you train and empower your team, you elevate service quality,” he notes. “Satisfied guests return, and that translates into strong business results.”
By tracking key performance indicators and making guest-centric decisions, Hussein ensures that both the human and financial aspects of the business remain aligned and thriving.
Empowering Teams in a High-Pressure Environment
Operating in one of the world’s most spiritually visited cities presents unique challenges—and opportunities. Hussein approaches team motivation with a people-first mindset. “I focus on clear communication, trust, and leading by example,” he says. “When people feel appreciated and understand their impact, they stay engaged—even in high-pressure moments.”
Building a Culture of Growth and Innovation
Continuous improvement is at the heart of Al Manakha Rotana’s culture under Hussein’s leadership. He fosters open dialogue, encourages cross-functional idea sharing, and supports regular training programs. “Challenges are opportunities,” he emphasizes. “When you empower people to think differently and take initiative, innovation becomes second nature.”
Staying Ahead of Industry Trends
Looking toward the future, Hussein is positioning Rotana to thrive in a rapidly evolving hospitality landscape. He sees several trends reshaping the guest experience over the next five years:
1. Tech-Driven Personalization
2. Sustainable Hospitality Practices
3. Bleisure and Long-Term Stays
4. Wellness-Centered Travel
“We’re embracing technology to enhance—not replace—the human touch,” he says. “The goal is to stay ahead of expectations while remaining grounded in Arabian warmth and hospitality.”
Sustainability as a Core Principle
At Al Manakha Rotana, sustainability is more than a buzzword—it’s part of daily operations. From reducing waste and energy use to sourcing from local suppliers, Hussein has embedded eco-conscious practices throughout the property.
“We believe in delivering great hospitality with environmental responsibility,” he says. “Our guests expect it, and it’s our duty to respond with meaningful action.”
Leading with Technology and Innovation
Rotana is proactively integrating new technologies into its strategy—from AI-powered personalization and smart room systems to contactless services and advanced CRM platforms.
“Technology should simplify operations and enhance comfort,” Hussein explains. “We’ve introduced digital check-in, guest preference tracking, and upgraded connectivity to elevate every stay.”
Driving Operational Excellence Through Innovation
Recent innovations implemented under Hussein’s leadership have directly impacted both guest satisfaction and team efficiency. Enhanced Wi-Fi infrastructure, energy-efficient room controls, and data-driven service customization are just a few of the initiatives that have made a tangible difference.
“We’re always evaluating how to be faster, smarter, and more intuitive in serving our guests,” he says.
A Vision for Rotana’s Future
Hussein’s long-term vision is clear: to position Rotana as a leader in regional hospitality that blends global standards with authentic local charm.
“At Al Manakha Rotana, we’re focused on exceptional service, smart technologies, and sustainable practices,” he shares. “By investing in people and evolving with the market, we’re creating a model for future growth.”
Capitalizing on Strategic Growth Opportunities
Hussein sees enormous potential in emerging markets, particularly Saudi Arabia. “With Vision 2030 driving religious, cultural, and business tourism, the demand for premium hospitality is growing,” he says. “Madinah is a strategic focus for us, and Al Manakha Rotana is a prime example of how we’re meeting that demand.”
He also points to rising opportunities in long-stay accommodations, wellness tourism, and localized guest experiences—areas where Rotana is actively expanding.
Redefining Leadership in a Digital Age
As the industry changes, so does the nature of leadership. “Today’s hotel leaders must be tech-savvy, agile, and emotionally intelligent,” Hussein observes. “It’s not enough to manage operations—you have to inspire innovation and genuinely connect with people.”
Wisdom for the Next Generation
For aspiring hospitality leaders, Hussein offers grounded advice: “Master the business side, but never lose sight of the people. Stay curious, be proactive, and lead with empathy. The ones who listen and learn continuously are the ones who thrive.”
Hussein Hachem’s leadership at Al Manakha Rotana represents the future of hospitality: rooted in heritage, enriched by innovation, and guided by purpose. As he continues to shape Rotana’s journey in the Middle East, he remains a beacon for aspiring hoteliers across the region.
