With over 25 years of experience in the hospitality industry, Soha Zahar has built a career defined by people-first leadership, operational excellence, and an unwavering focus on purposeful innovation. From driving profitability in record time to mentoring future leaders, her journey is a testament to resilience, passion, and bold transformation. As General Manager at Holiday Inn & Suites Dubai Science Park, Soha is shaping a new era of guest-centric, tech-enabled, and sustainability-driven hospitality in one of Dubai’s most dynamic districts.
A Journey Fueled by Passion and Purpose
Soha’s story began with a deep love for hospitality and an ambition to create spaces where people feel seen, heard, and valued. Her career spans senior commercial and operational roles across the Middle East and Africa, where she developed a strong foundation in market positioning and revenue strategy.
Her time leading the opening of Staybridge Suites in Doha marked a major milestone. “We achieved profitability in just two months, introduced boutique-style concepts, and ranked #1 in Guest Love across IMEA in 2022,” she recalls. Even during the turbulence of COVID-19, Soha maintained strong GOP growth and team morale—a true testament to her adaptive leadership.
Through programs like IHG’s RISE, she continues to mentor and uplift women in the industry. “Leadership for me is about purpose—creating a culture where guests and colleagues alike feel they belong.”
Why Holiday Inn & Suites Dubai Science Park?
Joining Holiday Inn & Suites Dubai Science Park was a natural evolution for Soha. “This location is all about innovation, growth, and possibility,” she shares. The opportunity to lead a new hotel in a developing community perfectly aligned with her forward-thinking vision and deep-rooted IHG values.
A Leadership Style That Inspires and Empowers
Over the years, Soha’s leadership style has matured from operational execution to one centered on empowerment, emotional intelligence, and transparency. “When you create space for people to grow, they rise beyond expectations,” she explains.
By fostering open communication, celebrating wins, and building team trust, Soha cultivates a high-performance culture grounded in accountability and care.
Elevating Guest Experience with a Personal Touch
Soha sees guest satisfaction as a driver of long-term success. Her team curates memorable experiences—from handwritten notes for IHG Rewards members and honeymooners, to proactive check-ins with guests to ensure comfort in real time.
“Our smiley card tradition adds a personal touch that guests remember,” she notes. These thoughtful moments, backed by strategic execution, drive both loyalty and profitability.
Keeping Teams Motivated in a High-Speed Environment
In a fast-paced industry, Soha keeps her team energized through clarity, collaboration, and recognition. “Pressure reveals potential,” she says. Regular briefings, team input on decision-making, and continuous feedback create a resilient, motivated workforce that delivers even in the most demanding circumstances.
Cultivating a Culture of Continuous Innovation
At Holiday Inn & Suites, innovation is embedded in the culture. “We hold daily leadership huddles to troubleshoot and act fast. Everyone is encouraged to pitch ideas, no matter their role,” she shares. Through IHG University, colleagues access tailored learning tools to stay sharp, agile, and inspired to lead.
Preparing for a Future of Personalization and Sustainability
Looking ahead, Soha believes personalization, meaningful engagement, and sustainability will define hospitality. “We’re embracing green practices—biodegradable amenities, digital menus, and zero single-use plastics,” she explains.
The hotel’s recent Silver Award from the Dubai DET is just one sign of its commitment to responsible hospitality. “It’s not just a checkbox—it’s a mindset,” she adds.
Tech-Forward Hospitality in Action
Under Soha’s leadership, technology is used to enhance, not replace, human connection. AI-driven systems like the Guest Room Management System (GRMS) and Building Management System (BMS) optimize energy usage based on occupancy. Motion sensors and water-saving aerators improve efficiency without compromising comfort.
“Technology supports our promise to deliver smart, sustainable hospitality,” she notes, highlighting AI-powered guest chats and analytics as key parts of their strategy.
Simple Innovations, Big Impact
From iPad check-ins to QR-coded feedback cards, practical tech upgrades streamline service and enhance guest engagement. The in-room dining experience is also elevated with a convenient eMenu, allowing guests to browse and place orders directly through the application. In addition, coworking-friendly features like Café Verde, flexible meeting areas, and a dedicated workspace in the lobby offer modern travelers seamless options to work, connect, and stay productive throughout their stay.
Vision for the Future
Soha envisions Holiday Inn & Suites Dubai Science Park as the destination of choice for business travelers, families, and the local community. “Our focus is on elevating guest service, expanding partnerships, and investing in our people,” she explains. The hotel’s popular McGettigan’s outlet adds lifestyle flair, creating a vibrant social hub in the district.
Unlocking New Markets and Growth Opportunities
With a strategic eye on growth, Soha is expanding the hotel’s reach through targeted packages for local businesses, residents, and schools. “Our MICE offerings and family-friendly initiatives are designed to meet a range of guest needs, from short stays to social events,” she says.
Redefining Leadership in a Digital World
In an age of rapid transformation, Soha sees leadership evolving toward empathy, adaptability, and inclusivity. “Technology will continue to shape operations, but human connection remains at the heart of hospitality,” she emphasizes.
Advice to the Next Generation
Soha’s advice for aspiring leaders is grounded in experience and wisdom:
“Invest in emotional intelligence, stay curious, and lead with authenticity. Surround yourself with mentors, listen more than you speak, and don’t wait for a title to lead. True leadership is about purpose and impact.”
Soha Zahar’s leadership at Holiday Inn & Suites Dubai Science Park blends innovation with heart, purpose with performance. As she continues to break new ground in the region’s hospitality landscape, she remains a powerful example of what it means to lead with vision, integrity, and care.
